Internet Business Lessons from a Parking Lot
Sometimes great lessons come from unexpected places. And today it was a parking lot.
Of all places huh… but the lesson was so good I really have to write it down. If you drive a car I’m pretty sure you will relate well to this experience.
I was in Robinsons Galleria parking lot earlier today and for some reason it was more difficult to find a parking spot today than most other Mondays I was here. And it wasn’t just me, there were a couple of cars as well that were competing for a coveted space.
If you drive a car, you know too well that your strategy should not be to follow the other cars or you’ll never find a parking space. You have to venture out on your own and seek one for yourself.
You check out a lane and if you see that there are cars waiting there to park you don’t go there. Instead you look for a lane where there are no waiting cars and maybe you be the first to wait there or just pass through the block to see if there is a spot available.
And that’s how you find a parking space.
Incidentally that is also how you can succeed in your internet business. You look for opportunities that no one is serving and that you can provide to people, just like a lane with no waiting cars.
You don’t just follow what other people do, instead you learn from them and devise your own strategy.
Sadly most people who want to earn money online follow other people blindly. Here’s an example…
Most people starting it out online set-up a blog put some adsense to it, and then drive traffic hoping that people will click those ads. It’s a legitimate model and it has proven to work. But the question is for how long?
I mean talk to many of the experienced bloggers out there who have implemented this same strategy and most of them will tell you that their click rates have gone down this year.
Why is it not working as it used to? Because everybody else is doing it. And frankly when you see a blog that is all adsense and just a few valuable content are you honestly enticed to click on the ads, or even before that, do you even take time to read them?
You see there are many ways to earn money online. Some are fads and some have stood the test of time. But the success of your internet business will not lie on the tools or software you use, or which social marketing site you use to promote you business to. It will lie on how you can make yourself different from the rest.
In business there is such a thing called a USP or a “Unique Selling Point”. And that is what puts offline businesses in business. Their uniqueness is why people buy from them and that is what makes them successful.
And so, if you want to succeed online, you better find out how you can be different. You have to find out your unique selling point. You have to do things differently than your competitors do.
That is the parking lot lesson.
Don’t blindly follow every advise you get, chart a strategy for yourself, be different, and see your business grow.
Helping you get out of your box,
Charlie Aquino
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